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Each Man Can Be Strong Without Being Violent

Thursday, July 25th, 2013

“Cada hombre puede ser fuerte sin ser violento” Public Education Campaign

In Albuquerque, New Mexico, Latino men are joining their voices to say “Cada hombre puede ser fuerte sin ser violento,” (Each man can be strong without being violent). Participants of the project Entre Amigos (Among Friends) developed the slogan of this campaign to spark conversation and gain interest from other men to joining them in their efforts to end violence against women and girls in their community.

Entre Amigos is a project of Enlace Comunitario’s prevention efforts; this initiative recruits Latino men to learn about family violence, to examine beliefs that perpetuate gender violence and to mobilize other men to stop and prevent it.

Most recently, this project created the “Cada hombre puede ser fuerte sin ser violento” public education campaign which intends to increase the participation of Latino men in the prevention work of Enlace Comunitario. The campaign will last two months and it includes Spanish radio ads, billboards and posters. We hope that this grassroots public education message, which was generated by community members, will resonate with listeners and viewers on a personal level. Again, the message of this campaign was designed by participants of Entre Amigos. As Javier Trejo said, “It is very important to begin conversations with other men about how violence takes different forms and actions. As men, we all need to learn that there are solutions to fight violence.”

The responsibility to stop and prevent gender violence must be shared with our community. Violence against women does not coincide with values of the Latino community such as respect, family, solidarity, etc; hence, it shouldn’t be something we justify and tolerate.

Latino men are saying violence against women must stop and it affects everyone in the community. Entre Amigos’ participants are determined to disperse the message that “violence against women is a tragic reality and that together they can become part of the solution to create a more equal and just society.

For more information on the campaign, please go to: http://www.enlacenm.org/services/prevention/domestic-violence-prevention-involves-the-whole-community/.

Enlace Comunitario is a grassroots social justice organization which mission is to eliminate domestic violence and promote healthy families in the Latino immigrant community in Central New Mexico.

Virginia Pérez-Ortega
Prevention Director, Enlace Comunitario

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