Uber announces Casa de Esperanza is one of seven organizations to receive part of $5 million commitment
Thursday, November 9th, 2017
This week, Uber announced that Casa de Esperanza is among the seven national organizations to receive a portion of the $5 million funding it is dedicating to sexual assault and domestic violence awareness through its “Driving Change” campaign.
Casa de Esperanza will receive funding from Uber, along with national partners Raliance, NNEDV, Women of Color Network, Inc., A CALL TO MEN, The National Coalition of Anti-Violence Programs and NO MORE. In addition to Uber’s support of the partner organizations, it has made substantial changes within its own company, utilizing its technology to “help drive awareness and prevention of sexual assault and domestic violence to millions globally.” Some initiatives that have already been implemented through these new partnerships include providing important information to drivers and riders about awareness and prevention, engaging its executive leadership team in awareness training, employing specialized training for customer support agents that imparts understanding of this societal issue while building empathy, developing and adopting a commitment to appropriately assist employees who might need help in this area. To read more about these changes, see Uber’s official announcement here.
“Casa de Esperanza appreciates the commitment Uber has made to addressing issues of domestic violence and sexual assault. Uber has embraced a powerful opportunity to create meaningful change by taking steps to improve its organizational capacity and resources internally as they support prevention efforts externally,” said Patricia Tototzintle, CEO of Casa de Esperanza. “A major undertaking takes a major commitment from Uber, and it has shown its support to national and community efforts through current and future partners. This is a time to envision and work toward greater prevention efforts through our partnership.”
Casa de Esperanza plans to use the funding and partnership from Uber to enhance existing programs and initiatives to broaden awareness and response to sexual assault in Latin@ communities, through its Fuerza Unida Amig@s initiative, the DECIMOS NO MÁS campaign, and national training events.
Fuerza Unida Amig@s is a community engagement initiative to strengthen leadership and support community action of Latin@ youth and adults. This funding will help shape the current framework to enhance sexual assault awareness and response for the youth and adult leaders (Amig@s) to guide them as they become “first responders” and engage with the community in the Twin Cities, Minnesota and surrounding areas.
DECIMOS NO MÁS is the bilingual sister campaign to NO MORE, utilizing original research and input from 800 Latin@ parents and youth to create educational tools and resources that capitalize on the fundamental strengths of Latin@s that informed a comprehensive toolkit and curriculum that parents can use when talking with their children about healthy communication, healthy relationships, and healthy sexuality.